Accu-Chek
Pricking your finger to monitor your glucose level gives most a very uneasy feeling, especially when retesting. This empowering campaign focuses on the accuracy of Accu-Chek Compact Plus. The ads lead you to a microsite which will then in turn lead you to a cellphone application which automatically syncs your monitor records to your phone.
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Landing Page
Application pages include a records page, diet tips, diabetic friendly restaurant locater, other players to exercise with and rewards after gaining enough points.